Jewish book title less subtle in translation

When translated into Chinese, a book by Rabbi Nilton Bonder has received a much less subtle title than the original. The book, originally titled "The Kabbalah of Money," has been translated as "The Jews' Art of Getting Rich" (猶太人的致富技術). I'm not sure if the author would find this title tasteful, but I have no doubt that many sensitive souls would be offended by such a blunt title if it were in English.



There is a mitigating circumstance, though. A previous book by the Rabbi, "Yiddishe Kop" was translated into Chinese as "The Jews' Art of Thinking" (猶太人的思考技術). The new book uses a similar phrase because of branding, and perhaps also because it is eye-catching.

The bottom of the front and back cover lists many wealthy ethnic Jews and Jewish families. The back cover gives a statistic showing the American Jews are wealthier than the general population. Nothing inflammatory is going on here, but it made me do a double-take, considering how sensitive some people are to stereotyping.

The book was published on January 19.

Update: To clarify, I think that "The Jews' Art/Techniques for Getting Rich" is clearly a bad title in English. The words "Jews" and "rich" sound crass together. But I can't judge whether the Chinese title really sounds bad. With a slightly different translation back into English, such as "Judaic Principles for Wealth," it doesn't sound bad.