Cartilage kebab at KFC

KFC in Taiwan has just introduced a new product. Judging from picture, it appears to be a chicken kebab with some fruit, perhaps starfruit, between the pieces of chicken. But closer examination shows that it is actually cartilage. The idea is that people will be attracted by this cartilage, causing them to want to purchase it. The consumer will then consume the cartilage, chewing it and savoring the subtle taste of cartilage.


Apparently, this is a food found in Japanese izakaya, which are places for drinking alcohol and eating.

In the above picture, two pieces of cartilage can be seen flying through the air in the vicinity of the kebab. It is most likely that they are flying because they are extremely tasty, not because they were discarded.